HABITAT ANNOUNCES HOMEWARE COLLABORATION WITH MENTAL HEALTH SOCIAL ENTERPRISE, DESIGNS IN MIND

In an exciting new venture, Habitat has collaborated with mental health social enterprise Designs in Mind on an imaginative art and design project, resulting in a collection of tableware, kitchen textiles and fragrance designed to promote happiness and wellbeing in the home, launching for AW23.

The homeware features a myriad of bold, dopamine-inducing colours created to spark joy and reinvigorate the home, embracing vibrant shades of fucshia, turquoise and emerald green. Ceramic crockery and cotton textiles have been joyously decorated with a host of prints and patterns that bring a smile to the face.

The collection is complemented by four fragrances exclusive to Habitat, developed based on the emotions represented in the prints of the homeware: Happy Place evokes tropical holidays with zesty grapefruit and pineapple notes; Quiet Time has been created to soothe, with calming scents of magnolia and cardamom; Plant Life comes with a fresh, herbal fragrance spiked with patchouli and white flowers; Bright Skies harks back to joyful summertime with lychee and pear.

The concept of the unique partnership was born from the ethos that underpins Designs in Mind, namely the belief that the act of creativity has the power to positively affect how we feel. Habitat’s design team set the inspirational members at Designs in Mind a brief to reflect on what sparks their own happiness through the medium of a creative craft such as drawing, painting or collage. The outcome of this experiential brief was then brought to life by Habitat’s talented in-house design team, who translated the artworks into an eclectic, flamboyant collection of affordable homeware to enable easy updates to the home.

‘I'm so proud to have worked with Designs in Mind on this collaboration and bring their spirit to an exclusive collection with Habitat. I've always been inspired by their imaginative approach to wellbeing, and the emphasis placed on the importance of creativity and design. I do hope that this collection enables people to inject their own small piece of joy into the home."
​Andrew Tanner, Head of Design for Habitat

"Our collaboration with Habitat has fitted well with Designs in Mind's ethos of 'making with purpose'. We’re incredibly proud that we’ve been able to translate our ethos to objects that we all use in our homes. Making and designing is a constant process of decision making, it is an absorbing and healing process outside the questions and struggles we might be facing in our lives. ​ We like to think that every product is injected with a small dose of the happiness and mindfulness that our members channelled in our studio during the design process.” ​ Jo Davis, Founder of Designs in Mind

The collection will be available at habitat.co.uk and argos.co.uk from 13th of September, and in selected Sainsbury's stores from 24th September. 

NOTES TO EDITORS

About Habitat

Since its revolutionary beginnings in 1964, Habitat has made outstanding design for the home accessible to all by bringing thoughtful, inventive and affordable furniture and homewares to the UK. Today, customers can find Habitat’s high quality, affordable home products online at Sainsbury’s, Argos and Habitat, as well as in selected Sainsbury’s and Argos stores. Habitat is led by Product Director Hannah Mallett and is proud to fly the flag of British design with a talented in house-design studio comprising over 20 experts in their own fields from ceramicists and illustrators, to upholstery specialists and print designers.

STOCKISTS ​
​Habitat is widely available online at Habitat, Argos and Sainsbury's as well as in selected Argos and Sainsbury’s stores.
​www.habitat.co.uk / www.argos.co.uk / www.sainsburys.co.uk