Habitat announces a homeware collaboration with iconic British lifestyle brand, Scion launching in April 2024

January 2024: Habitat is proud to announce that it has partnered with iconic British lifestyle brand, Scion, to launch an exclusive collection of 150 products that inspire customers to update their interior spaces with eclectic and upbeat homewares, lighting, occasional furniture and conversational pieces. 

“Habitat has collaborated with a range of brands and designers over the years, and we are proud to now include Scion in our assortment. Collaborations allow us to really stretch our design handwriting and creative thinking whilst ensuring that we continue to bring a breadth of exciting product to our customers, and we truly believe that our Habitat x Scion collection is no exception."  ​
​Hannah Mallett, Director of Product for Habitat

Delving into Scion’s iconic, Scandi-inspired print and pattern archive, the design teams from Habitat and Scion joined forces to create a collection of exclusive prints and colourways across a range of products that incorporate the expertise and aesthetics of both brands in shape, form, function and design. ​ 

“We’re excited to be working with such an esteemed British brand on this exclusive collection. Our design studio explored the Scion print and surface pattern archive to bring its playful mid-century aesthetic alive across a new range of furniture and homewares. We wanted to make sure that this process was truly collaborative, leaning on our Habitat product expertise and combining it with Scion's palette of uplifting colours, characters and patterns to bring our customers a range of fresh and uplifting pieces for the home" ​
​Andrew Tanner, Head of Design for Habitat

“This is such an exciting collaboration for Scion, not least because, as designers, we are all huge fans of Habitat and the way the brand has defined British homewares since the 60s. This collaboration is the perfect blending of Scion’s instantly recognisable, playful motifs, fun-loving characters and iconic patterns that bring joy to the everyday, with Habitat’s expertise in a broad range of homeware products. What we have created is something truly special, carefully crafted, proudly British, and full of joy for the home, which is what good design is all about to us.”  ​
​Claire Vallis, Creative Director, Scion

Familiar Scion motifs, such as the playful Mr. Fox, appear across the range of textiles, lighting and tableware, as well as chunky geometric patterns and bright, vibrant colour palettes. The furniture collection is crafted using FSC oak and oak veneer, and upholstered with attention to detail to deliver form and comfort with the quality expected from Habitat. 

The Habitat x Scion collection will launch online at Habitat.co.uk and Argos.co.uk, and in selected Sainsbury’s stores from April 2024 with prices ranging from £4 for a mug to £795 for a sofa. ​ ​ 

NOTES TO EDITORS

ABOUT HABITAT

Since its revolutionary beginnings in 1964, Habitat has made outstanding design for the home accessible to all by bringing thoughtful, inventive and affordable furniture and homewares to the UK. Today, customers can find Habitat’s high quality, affordable home products online at Sainsbury’s, Argos and Habitat, as well as in selected Sainsbury’s and Argos stores. Habitat is led by Product Director Hannah Mallett and is proud to fly the flag of British design with a talented in-house design studio comprising over 20 experts in their own fields from ceramicists and illustrators, to upholstery specialists and print designers.

STOCKISTS

Habitat is widely available online at Habitat, Argos and Sainsbury's as well as in selected Argos and Sainsbury’s stores. Habitat's new Digital Showroom in Milton Keynes features almost 300 top-requested home and furniture products and offers an immersive experience through 'Go In-Store' technology, allowing customers to explore and receive expert advice via video or chat services on Argos and Habitat.

www.habitat.co.uk / www.argos.co.uk / www.sainsburys.co.uk 

ABOUT SCION

For homes that surprise and delight, think Scion. A place where bold motifs and confident colour join with Scandi influences to create an uplifting lifestyle brand. From the studio in Leicestershire, a team of talented designers create happy designs to bring a smile to the everyday. On a mission to create happy homes by putting the joy back into interiors with a celebration of fun-loving patterns and an abundance of playful characters. 

ww.scionliving.com