Country Escape:

Habitat's guide to creating a rustic retreat at home

Habitat’s latest collection evokes the country cottage aesthetic, referencing natural materials and floral motifs to capture a feeling of rural simplicity. Tableware and accessories celebrate nature with delicate florals pressed into clay, and attention is paid to intricate details, from embossed ceramics to hand-painted prints. To help achieve the relaxed aesthetic in the home, the design and product development team share their top decorating tips.


Luxurious Layering

“Embrace a laid-back approach to styling to help you relax and unwind - think comfy cushions, tactile rugs and soft throws. Layering textiles in a mixture of classic prints like gingham and plaid will create a welcoming, lived-in feel. Stick to a palette of muted hues to avoid the look becoming too overbearing.”
Anna Cross, Habitat Head of Buying - Home

Floral Motifs

"Incorporating floral patterns is a great way to channel the beauty of nature in the home. Artisan mark making and sketches bring a fresh take to traditional botanical prints, seen across our new range of candles, textiles and lighting.” ​
Andrew Tanner, Habitat Head of Design

Rustic Revival

"Natural textures are key to the country aesthetic. Showcasing craftsmanship and quality materials, wicker baskets, solid wood tables and handwoven rattan chairs add a feeling of authenticity and warmth to the home.”
Andrew Tanner, Habitat Head of Design

Natural Glow

 

“Good lighting affects the mood and feel of a space so it’s important to get it right. A combination of ceiling shades and table lamps will ensure that lighting adapts to the different uses of a space. Opt for table lamp with a taper shade to create a warm and welcoming ambient light, perfect for a cosy evening in.”
Tom Sullivan, Habitat Senior Designer

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Tish Hamilton

Associate Director, Camron

Immie Rosie-Wilkinson

Senior Account Manager, Camron

Phoebe Moore

Press Officer, Camron

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About Habitat

Since its revolutionary beginnings in 1964, Habitat has made outstanding design for the home accessible to all by bringing thoughtful, inventive and affordable furniture and homewares to the UK. This year, Habitat celebrates its 60th anniversary and today customers can find Habitat’s high quality, affordable home products online at Sainsbury’s, Argos and Habitat, as well as in selected Sainsbury’s and Argos stores. Habitat is led by Product Director Hannah Mallett and is proud to fly the flag of British design with a talented in house-design studio comprising over 20 experts in their own fields from ceramicists and illustrators, to upholstery specialists and print designers.

STOCKISTS

Habitat is widely available online at Habitat, Argos and Sainsbury's as well as in selected Argos and Sainsbury’s stores. Habitat's new Digital Showroom in Milton Keynes, features almost 300 top-requested home and furniture products, offers an immersive experience through 'Go In-Store' technology, allowing customers to explore and receive expert advice via video or chat services on Argos and Habitat.

www.habitat.co.uk / www.argos.co.uk / www.sainsburys.co.uk

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