Argos launches the Curved Christmas Tree, perfect for low ceilings this Christmas

Catering to low ceilings, Argos has launched the Curved Top Slim Christmas Tree - a slender tree with a unique-curved top, reminiscent of Who-ville’s grumpy green, furry character.

At six feet tall, this bent-branched, narrow spruce provides a decorative Christmas miracle for those that want to embrace the festivities, but often struggle for space in their home. Its unique curved top allows the tree to fit comfortably in rooms with low ceilings and its slim frame means the tree can squeeze into even the smallest of spaces.

Despite its compact size, the tree still offers a lush and full appearance, adorned with realistic branches and vibrant foliage. Quick and easy to set up, the tree is ready to decorate to any style and adds a fun twist on Christmas décor this year.

The unique tree is available at argos.co.uk for just £35 and shoppers should hurry according to Sainsbury’s Seasonal Spotlight Trends Report. Featuring insights and predictions from retail experts across Sainsbury’s, Argos, Habitat and Tu, the report reveals that Argos customers start to purchase Christmas decorations as early as September. ​

“We know that our customers have already started to embrace their Christmas shopping, with visits to our Christmas page on Argos.co.uk already up by +121% compared to the same time last year. We also know that one in 10 Brits (12%) are planning to have three or more Christmas trees in their homes this year. At Argos, we offer a range of uniquely shaped trees – from the curved top to the mini-tree and even the half tree – so that our customers can add a festive flair no matter what size space they are trying to spruce up.” ​ ​
​Sarah Spence, Celebrations Senior Buyer at Argos

Other top festive trends revealed in the report show that individual baubles are stealing the show this year, with more than a third (35%) of Brits opting to add individual baubles to their Christmas decoration collections.

As the festive season arises, Argos’s same-day Fast Track delivery and Click & Collect Services means that getting your space saving tree has never been easier.

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Notes to editors

High-res imagery available on request

Read the full Sainsbury’s Seasonal Spotlight Trends Report here

Internal data from Sainsbury’s, Argos, Tu and Habitat between 2022 and 2024.

The research was conducted by Censuswide, polling 2,001 UK respondents age 16+ in September 2024. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.

About Sainsbury’s

Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.

Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat, Sainsbury’s Bank and Smart Charge. Sainsbury’s has almost 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 70 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.

About Argos

Established in 1973, Argos is a leading UK general merchandise retailer offering approximately 40,000 products through its website, apps, stores, and convenient Click & Collect points inside Sainsbury's supermarkets. Argos is a technology-led retailer, with its website and app receiving more than a billion combined visits annually, and up to 80% of sales originating online. Argos' market-leading Fast Track delivery service is available across more than 90% of UK postcodes, seven days a week, with home delivery in as little as four hours until 10pm.

Argos is part of Sainsbury's, a company focused on great value food and convenient shopping, both in-store and online. Sainsbury's brands include Argos, Habitat, Tu, Nectar, and Sainsbury's Bank. J Sainsbury

About Habitat

Since its revolutionary beginnings in 1964, Habitat has made outstanding design for the home accessible to all by bringing thoughtful, inventive and affordable furniture and homewares to the UK. This year, Habitat celebrates its 60th anniversary and today customers can find Habitat’s high quality, affordable home products online at Sainsbury’s, Argos and Habitat, as well as in selected Sainsbury’s and Argos stores. Habitat is led by Product Director Hannah Mallett and is proud to fly the flag of British design with a talented in house-design studio comprising over 20 experts in their own fields from ceramicists and illustrators, to upholstery specialists and print designers.

Stockists

Habitat is widely available online at Habitat, Argos and Sainsbury's as well as in selected Argos and Sainsbury’s stores. Habitat's new Digital Showroom in Milton Keynes, features almost 300 top-requested home and furniture products, offers an immersive experience through 'Go In-Store' technology, allowing customers to explore and receive expert advice via video or chat services on Argos and Habitat.

www.habitat.co.uk / www.argos.co.uk / www.sainsburys.co.uk